Meet Your Hosts – The Pollock Family
The Pollock family has owned and operated Wooleen Station since 1990, with Helen and Brett Pollock establishing a reputation for friendly, traditional Australian outback hospitality. Their vision brought together fine food, good wines, and personalised service, welcoming everyone from adventurous solo travelers to family groups seeking an authentic station experience.
Today, David Pollock and Frances Pollock continue this legacy, balancing pastoralism, conservation, and regenerative tourism to ensure Wooleen remains a thriving ecosystem for future generations.
David Pollock – Regenerative Grazing & Conservation
David has dedicated his life to restoring and protecting Wooleen’s fragile landscape. His passion for land conservation led him to study Environmental Science at Edith Cowan University and travel overseas to observe pastoral management techniques used in other arid regions.
His work focuses on reversing decades of overgrazing, regenerating the land, and finding a sustainable balance between grazing and ecological health. He has previously served as President of the Murchison Land Care Committee and sat on the Board of Rangelands NRM, contributing to broader land management and conservation efforts.
David’s pioneering approach to regenerative pastoralism has been widely recognised, including multiple features on ABC’s Australian Story (2012, 2014, and 2017).
Frances Pollock – Tourism & Sustainability
Frances brings a strong background in ecotourism and marketing to Wooleen Station, ensuring that visitors have an immersive, meaningful experience that connects them with the land. She studied Ecotourism at Murdoch University and holds a Diploma in Social Media Marketing.
Frances has been deeply involved in the development of regional tourism, previously chairing Gascoyne Murchison Tourism Inc. and representing the Gascoyne-Murchison sub-region on the Board of Australia’s Golden Outback. Today, she sits on the TrailsWA Board and the Mid West Food Industries Alliance, advocating for sustainable tourism and regional development.
Her passion lies in creating unforgettable guest experiences that not only provide hospitality but also educate visitors about the importance of conservation and sustainable pastoralism.
Experience Wooleen for Yourself
If you are interested in visiting Wooleen Station, experiencing its rich history and bright future, or learning more about its pioneering conservation work, please don’t hesitate to contact us or make a booking today.
Let Frances and David, along with their dedicated team, welcome you to Wooleen, where regenerative agriculture, sustainability, and outback hospitality come together in one extraordinary place. Whether you're here to explore the landscapes, connect with the history, or simply relax in the serenity of the Murchison, our team is ready to assist you every step of the way to ensure an unforgettable experience.
